One approach to self-branding.
There is an enormous amount of confusion about the topic of self-branding, and much of it, until recently, has been in my own head. I’ve delayed writing this post for over a year because I knew that “self-branding” was important, but I didn’t understand how or why. Lately I’ve come into some clarity on this topic.
“Self-branding” doesn’t necessarily have anything to do with how your website looks, what clothes you wear, or how you are perceived by the general public. In fact, you don’t even have to have a public personae to effectively self-brand.